Capture hidden ROI and audience intelligence from your most complex ABM and demand gen efforts

If there’s one thing every B2B marketer has in common, it’s the constant pressure to deliver. But unlike your consumer counterparts, your efforts are directly related to the B2B sales funnel–you don’t have the luxury to oversimplify with vanity metrics or stat padding. The good news is that just about every B2B marketing effort we’ve researched has a trove of hidden ROIs and audience intelligence. It just takes the right attribution modeling to uncover it–something we happen to have developed specifically for the long, complex decision chains B2B marketers face.

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End-to-End Attribution

Match marketing touchpoints to pipeline velocity

B2B campaigns keep getting more complex. More channels, more touchpoints, and more ways to make attributing closed deals to your marketing efforts more difficult than ever. Our attribution tools match touchpoints across the most complex prospect behaviors and the longest decision chains.

  • See how your prospects interact with your ads across any device, even CTV. 
  • Match your site traffic back to prospect identities, whether they visit from business or home IP addresses.
  • Attribute closed revenue back to awareness ads and other marketing touchpoints.
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Cross-location

Attribution modeling that doesn’t stop at the office, wherever that is

It feels like years ago when we could count on prospects working in an office, with a known address, and using a work computer. Now, the office can be a living room, a coffee shop, or just about anywhere. And if the emails we’re receiving are any indication, more work is getting done on mobile and other devices than ever. Thankfully, none of that means your job needs to become more difficult. Our attribution modeling tracks prospect behaviors wherever they take place, across digital and physical spaces. 

  • Track where interactions happen, down to geofenced conferences and other high-value events, with our up-to-the-second location data.
  • Find out if your prospects are working at home or in the office in real time. No wasted time investigating.
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