Audience Builder for DX
Create custom audiences in real time
With more professionals than ever working at home, the line between an individual’s professional and consumer personas is becoming increasingly blurred. StiristaLink–our proprietary B2B-B2C linkage–enables you to develop a complete view of the personal details that make your prospects individuals, from interests to financial details. We don’t become different people when we leave the office, and consumer traits influence buying decisions. So we also give you access to over 400 consumer traits, including hobbies, financial backgrounds, and social media profiles.
- Intuitive segmentation tools based on attributes, demographics, and even geography
- Hundreds of selection criteria including business and consumer traits
- Included in all DX Platform licenses