Propelling ABM into this decade

ABM is stuck. The industry has been dressing up the same nurturing campaigns and account-level display ads for the last ten years, and pretending that it’s going to keep up with upended work realities and increasingly complex devices. And calling it ABX or the new buzzword of the day won’t fix it. That’s going to take a new approach. 

Identity-level data, updated in real time, that tracks prospects across devices and physical spaces. Ads on channels that ABM platforms have traditionally neglected, such as CTV. We do all that and more, and we developed it from the ground up to serve B2B marketers. Welcome to AccessB2B ABM.

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Data

Keep your funnel fed with comprehensive identity data

Successful ABM efforts start with identifying the right target accounts and the decision makers at those accounts. Get that right and you’re on track to the next big account. Get it wrong, and the best messaging won’t move the needle. 

We’ve assembled the industry’s only real-time collection of professional identity profiles, enabling you to identify your best-fit accounts and reach contacts across channels and locations with up-to-the-second accuracy. Already have your own data? We offer lightning-fast (well, close) onboarding in less than a day so your campaigns never lose momentum.

  • Cross-device ready, including CTV, email, and display
  • In office or home office, our locations update in real time 
  • Over 60MM contacts and 17MM accounts
  • Onboard domains and contacts in under 24 hours
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Ad Solutions

Advertise to your ABM contacts like they’re people

“Blurring the line between B2B and B2C” has been the talk for years, but until now that line has remained pretty sharp. After all, when was the last time you heard someone mention B2B ads when they speculate about eavesdropping smartphones? 

It’s time B2B got that level of sophisticated ad tracking–the kind that hits your inbox, shows up in your social feed, in the banner on your news site of choice, and next to your favorite show on your connected TV. AccessB2B does all that and more. We scale it not just to the additional contact-level targeting of B2B, but to the complex, multitouch efforts to select accounts that ABM efforts are made of.

  • Run true omnichannel ads across CTV, display, social, email, and more.
  • Build custom geofences around high-value locations, such as conferences.
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ATTRIBUTION

Attribution modeling that doesn’t stop at the office, wherever that is

It feels like years ago when we could count on prospects working in an office, with a known address, and using a work computer. Now, the office can be a living room, a coffee shop, or just about anywhere. And if the emails we’re receiving are any indication, more work is getting done on mobile and other devices than ever. Thankfully none of that means your job needs to become more difficult. Our attribution modeling tracks prospect behaviors wherever they take place, across digital and physical spaces. We can uncover hidden ROIs and generate actionable intelligence from the most complex prospect behaviors and over the longest decision chains.

  • See how your prospects interact with your ads across any device, even CTV. 
  • Track where interactions happen, down to geofenced conferences and other high-value events, with our up-to-the-second location data.
  • Match your site traffic back to prospect identities, whether they visit from business or home IP addresses.
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