Account Based Marketing Guide from AccessB2B | Stirista

With all that’s changed in the past few years, we here at Stirista were curious about the current adoption of ABM solutions, and technology, in the industry.

That’s why our experts conducted a survey of 200 ABM professionals in key positions at B2B organizations in the US with annual revenues of over $50 million.

Working with Thrive Analytics, we asked poignant questions to determine the perceived impact of the pandemic and a switch to a hybrid/work-from-home work environment, as well as the current strengths and weaknesses of their current ABM offerings.

All of this, and more, is covered in our latest ABM Research

Account based marketing methods and practices guide pdf
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